Complete Clean Aisa, Daag Laga Hi Na Ho Jaisa

India's legacy dishwash brand Vim takes over floors with fresh twist. Famous for its lemon-powered formula that leaves utensils sparkling, Vim faced the challenge of breaking the category code and making its mark in the floor cleaning space.

So, we decided to shake things up by speaking to our audience in a language that’s fun, lively, and packed with energy.