Pepsodent

APAC

Strange Rewards

Think about it — aren’t sweets the ultimate reward for every little victory kids have? They're the currency of parenting. Homework done? Here’s a chocolate. Room cleaned? Enjoy a sugary treat.

But with every sweet reward, we’re also drilling cavities into their smiles.

In a country that celebrates its rich sweets culture, it’s crucial we also protect those smiles. This thought-provoking campaign challenges parents' age-old sweet reward system.

Signal Strong Teeth

Pepsodent, known as Signal in Sri Lanka, was eager to bring back its iconic slogan – “You caught it, but can you bite it?” – a line so popular it became a local catchphrase. So, we did just that, but with a fun twist to make it even more memorable.

All-new Dhishoom Dhishoom

Remember Pepsodent’s iconic Dhishoom Dhishoom campaign? For years, it’s been seen as something just for kids. But is that really the full picture?

We flipped the script with the all-new Dhishoom Dhishoom campaign, challenging the old perception. Because keeping your teeth healthy and cavity-free is just as important for adults as it is for kids.