India is home to some of the noisiest cities in the world, and during Diwali—when lights and crackers dominate the streets—over 30 million dogs in the country bear the brunt of the chaos.

The noise affects not only their health but also their behaviour.

In response, we decided to take action and fight noise trauma head-on with music specially composed for dogs.

Introducing MTV WOOFER — India’s first-ever television music show designed to soothe stressed-out dogs and bring them some much-needed peace.