Coke Studio set out to create an unforgettable anthem while solidifying its presence in Andhra Pradesh and Telangana, all while reviving the iconic Coke Studio property in India. And what better way to do that than by bringing together India’s top stars—Armaan Malik and Allu Arjun — with the global K-Pop sensation TRI.BE?

The result was a truly global musical collaboration that bridged cultures, giving birth to the next earworm anthem for youth around the world.